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5 Ways High Growth, High Tech, and SaaS Companies are Leveraging Salesforce to Digitally Transform

Oct 21 · 5 min read

Tech stacks are continuously getting more complex, especially within the High Growth, High Tech, and SaaS industries.  Making sense of your existing tech stack and integrating new technologies to improve your business is no small task.  Failure to successfully adopt technologies that improve the user and customer experience can be a business-killer and this is, in part, why so many High Growth, High Tech, and SaaS companies are looking to theCodery to help them implement Salesforce.  According to Nucleus Research, the average ROI for CRM is $8.71 for every dollar spent so High Growth companies who use Salesforce as a way to accelerate their business and digitally transform can see ROI quickly.

 

“The only constant in the technology industry is change.” – Marc Benioff, Co-Founder, and CEO of Salesforce.com

 

Here are 5 Ways High Growth, Tech, and SaaS Companies are Leveraging Salesforce to Digitally Transform:

Accelerate the Sales Cycle

As High Growth, Tech, and SaaS businesses start up, processes are often manual, then the organization grows fast and the same manual processes that initially helped create growth just can’t scale.  Salesforce helps fast-paced companies manage this growth through automation, self-service, and other areas by streamlining processes in sales, service, marketing and more so companies can adapt to changing business and customer needs faster.

CRM can boost conversion rates by 300% and can increase revenue by up to 41% per sales representative.

A 360 Degree View of the Customer, Across Departments

A seamless customer experience is critical in the constantly evolving world of High Tech and SaaS. High Growth, Tech, and SaaS companies tend to be early adopters and have sophisticated tech stacks. In these firms, lack of data is not usually the challenge, a lack of integration of that data into a single view of the customer is the more likely problem.  Salesforce enables companies to bring a company’s complete data set into a single platform for a holistic view of the customer.  This allows everyone from the frontline to the C-suite to focus on intelligently improving the customer experience across departments and functions. It also enables firms to leverage multiple touchpoints and channels so customers can engage using the medium they prefer while still having a personalized and fully connected experience.

“The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company’s products and brand in real-time. Companies need to join the conversation.” –  Marc Benioff, Co-Founder, and CEO of Salesforce.com

Scalable Personalization and Segmentation

Buyers of every sort are expecting personalization at this point. Throwing out broad content then expecting high engagement is unrealistic and it will not help High Growth or Tech companies meet their goals. How a company engages with its target audience matters- the more personalized and targeted it is, the better the results.

Personalization and segmentation improve the customer experience and according to PWC, 73% of customers point to customer experience as an important factor in their purchasing decisions. Salesforce enables this personalization and segmentation so you can say the right thing to the right person at the right time.

Innovation and the Ability to Pivot with Agility

Speed-to-market and adaptability are critical in High Growth, Tech, and SaaS firms.  All High Growth organizations need to have the infrastructure to respond to market changes quickly and evolve efficiently. So, your Salesforce deployment needs to be architected with flexibility, growth, and scalability in mind.

Research from McKinsey indicates that business agility can reduce time to market by at least 40% and cost savings as a result of improved business agility are estimated to range from 20% to 30%.

Additionally, over 60% of professionals state that their industry is being disrupted or has unpredictable market conditions and an estimated 71% of businesses have low business agility according to a survey by the Business Agility Institute. When properly implemented, Salesforce can aid organizations in anticipating and responding to rapidly changing customer needs as they happen.

Deeper Customer Insights and Data-Driven Decisions

The buyer’s journey is complex and is no longer a linear process.  According to Salesforce, 76% of customers expect companies to understand their needs. Salesforce helps High Growth, Tech, and SaaS companies understand buyer behavior so they can make informed decisions, streamline their operations, and anticipate customer needs. The effects of data-driven customer insights can impact the bottom line as well with studies showing that customer-centric companies are 60% more profitable than companies that aren’t.

 


 

SaaS & High Tech companies are always challenged by disruption and the companies that evolve are the companies that thrive.  The speed of communication, customer expectations, and service delivery are driving that need to evolve more than ever.  Salesforce enables Tech companies to understand their customers more than any other tool on the market by pairing customer insight with personalized engagement to fuel rapid growth.  theCodery can help you navigate the Salesforce ecosystem and get you on the right path, fast.

 

ABOUT THECODERY

theCodery understands the challenges in modern tech stacks. We have developed a personalized approach for each Salesforce implementation while leveraging our deep expertise to ensure you get the most value from your Salesforce deployment.  We take an agile approach with all development, optimization, and integration projects.  Whether you are trying to broaden your engineering and development capabilities, reduce technical debt, integrate unfamiliar tools, or create new applications, theCodery has a proven track record of solving problems and streamlining complexity.

If you have any questions for theCodery about our team, our process, or the clients, please reach out to us at: https://www.thecodery.io/contact-thecodery

theCodery: Accelerate your time-to-value on Salesforce with a trusted partner that delivers scalable architectures that are tailored to delight your customers.

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