Salesforce can be the cause of many frustrations and headaches. But, it can also be the solution to common problems and a source of relief for common issues for businesses. So, who “hates” Salesforce? Why can it feel like Salesforce is making people’s jobs harder when it’s actually supposed to be making their jobs easier? In this blog, we will provide you with some clarity on a few common questions people have about Salesforce and hopefully change a few minds along the way.
Account Executives Hate Salesforce, but Why?
There are certain folks who can be the biggest haters of Salesforce. Arguably the biggest group is Account Executives (or AE’s). Account Executives tend to hate Salesforce “because it makes their job harder and more onerous – to such an extent that they continue to bolt on their own solutions than use a business solution.” In a nutshell, they tend to believe and tell themselves that it’s easier to not use Salesforce than it is to integrate it into their daily lives. But, is this true?
The answer is NO! Salesforce can and will make an Account Executive’s job easier and more efficient. AE’s tend to believe Salesforce isn’t user friendly and is extremely over complicated. The challenge here is – is it really the software, or is it the willingness to change your routine, adopt a new tool, or consider a different way of doing things? Software alone does not make things more efficient – people, processes, and analytics together shine a light on what’s working, and what’s not. We can work toward a shared goal of being much more effective and focusing on the activities that really matter to our clients and personal growth.
While there are many competitors of Salesforce, trying another CRM won’t change the outcome of an AE’s problems with operating the system. Should we consider setting up the application in a more user-friendly way? More training? Your users might be surprised to find what all a CRM can do for them when set up properly, trained, and adopted – maybe they just don’t know what lies under the hood. The only way to generate Salesforce success is to focus on how the CRM is implemented and to have a Salesforce partner to help you implement it. The right Salesforce partner can mitigate the lack of a clearly defined CRM strategy.
Stay tuned for this Series Pt. 2 next week on the collective force blog.
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