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The Independent Software Vendor’s Guide to Loving the AppExchange

Feb 14 · 5 min read

Building a product or app on the Salesforce AppExchange is very different from other platforms. Success requires deep technical expertise about Salesforce and AppExchange best practices, patterns, and approaches that work and scale with your customer’s business. Additionally, the Security Review process is extremely complex; making the path to launching on the AppExchange slow and very difficult.

But, you have a finished product and it has passed Security Review. What’s the next step?

It’s time to market your app! Marketing your app on the AppExchange requires several different approaches and best practices. Independent Software Vendors (ISVs) who leverage the expertise of a Salesforce Product Development Outsource (PDO) firm can succeed faster in the expansive AppExchange ecosystem with millions of users. You can optimize your ROI and expedite your time to market by choosing the right PDO partner. One with deep experience in navigating the complexity of the Salesforce ecosystem from the product, sales relationships, legal, and technology. Sound like someone you might know?

theCodery can help you  ensure a successful go-to-market strategy by guiding you through Salesforce’s product management and field alignment in four key ways:

  1. Get Your Listing in Front of the Right People – To launch a successful product, you need to identify the right product-market fit for your solution and expose the features that will make your app an indispensable industry-specific solution for your target Salesforce users. So, theCodery team will:

    1. Optimize your listing to contain the right keywords, updated photos, and screenshots that speak to the value of your app and how it can help your customers as well as links to case studies.

    2. Utilize paid sponsored placements to get better visibility on the AppExchange homepage.

  2. ISV Partner Program Benefits – When enrolling in the ISV Partner Program, you automatically get marketing support. Depending on your ISV Tier (Base, Ridge, Crest, and Summit) you can access certain AppExchange Marketing Programs (AMPs) which help you enhance your go-to-market strategy. Our team will help you make the most of the options available to you so that you can stand out in a highly saturated and competitive market.

  3. Attend Salesforce Events – Although in-person events are currently limited, there are still tons of virtual Salesforce events happening each month. theCodery team can help you determine the best live or virtual events to attend so you can have the opportunity to build awareness and showcase your app while forming direct relationships with potential customers in the Salesforce ecosystem.

  4. Share the Love for your App! – Social proof is a key element to all e-commerce platforms and the AppExchange is no exception. Our experts will help you optimize and share the customer reviews on your AppExchange listing to get you noticed. We can also help you set up and utilize the AppExchange chat to engage prospects as they are viewing your listing and we can help you craft blogs, infographics, and themed webinars to further spread your message.

To learn more about the Salesforce AppExchange or theCodery’s approach to Salesforce ISV Application Design, check out our blog.

Using our 3-DE approach, we have helped many new and established ISVs Discover, Design, Develop and Evolve more than 90 AppExchange products. Are you ready to see ROI sooner with our proven methodology and our experienced Salesforce team? Contact us today!

theCodery’s PDO Services for Salesforce ISVs: Achieve rapid speed-to-market, meaningful user engagement, and high-growth for your Salesforce AppExchange product by leveraging our proven delivery methodology, deep Salesforce architecture expertise, and holistic approach to the product life cycle.

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