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theCodery’s Dreamforce Recap – 5 Sessions We Found Most Inspiring

Oct 04 · 5 min read

Dreamforce 2021 was held in San Fransisco on September 21st-24th. It was a flurry of presentations, meetings, and activities all centered around the Salesforce ecosystem. There were hundreds of sessions to choose from and there is only so much time in each day. So what sessions did we like? Read on to learn about theCodery’s Dreamforce Recap and the 5 Sessions We Found Most Inspiring.

What is Dreamforce?

Dreamforce happens annually when Salesforce users and experts, known as Trailblazers, come from all over the world to share their passion, expertise, and NEW ideas for the future of Salesforce. Products are introduced for the first time and there are tons of discussions and excited people talking about the year ahead. New Salesforce Releases bring out the curiosity in Dreamforce attendees.

Will Smith and Jane Fonda as guest speakers at Dreamforce 2021

Will Smith and Jane Fonda as guest speakers at Dreamforce 2021

Not only is Dreamforce a huge, global event, but also a star-studded event with celebrity speakers, CEOs, Founders, VPs, Inventors, and the movers & shakers from all industries around the world.

Dreamforce Recap- 5 Key Sessions

We compiled a curated shortlist of the 5 sessions we found most inspiring for our readers. Here they are:

“Grow Faster and Reach Further with Partners” with Tyler Prince, EVP of Partner Alliances

  • Session Audience: Business Owners, Sales

  • Session Overview: Salesforce Partners use the right tools to drive digital transformation and deliver solutions to accelerate the growth and expansion of your business.

  • Key Takeaways:

    • Partners provide customers with apps on the Salesforce AppExchange that are expertly crafted to drive innovation for your business – find the perfect partner for your business on the AppExchange

    • 90% of Salesforce customers depend on partners to guide them from discovery to deployment

    • Partner success depends on accuracy – providing you with a successful Salesforce deployment is in their blood

“Get More from Commerce in Every Industry” with Kim Zatlyn, Senior Director, Product Marketing, Salesforce; Eron Sunando, VP Commerce Cloud, Salesforce; Pei Thong, Product Marketing, Salesforce; Antonio Raposo, CIO, Volkswagen do Brasil

  • Session Audience: Anyone with a digital eCommerce strategy

  • Session Overview: Providing customers with personal, digital experiences is what eCommerce companies are pushing across all industries.

  • Key Takeaways:

    • “Companies expect 56% of revenue to come from digital channels.”

    • Bruce Buttles, Director of Digital Solutions at Humana Pharmacy, spoke of how their Marketers, Stakeholders, and Developers were able to use Salesforce to empower input without using sales engineers

    • eCommerce should be close to your customers – enable customer connectivity and uncover new market data with Commerce Cloud

    • Understand that your company branding, marketing, and innovation can improve customer experience tremendously

“HLS Industry Trends and Digital Transformation Solutions” with presenters Dr. Amy Osmond Cook, Simplus CMO, Jayneel Patel, Simplus VP HLS Center of Excellence, Amit Shukla, Infosys AVP HSL Sales

  • Session Audience: HLS Companies

  • Session Overview: These 3 HLS Industry trends are making health care accessible to more patients.

  • Key Takeaways:

    • Improving cost metrics, providing high-quality care, and providing more people with the access they need – breaking down the old barriers and driving overall improvement in the Healthcare industry

    • Improving strategies around SDH, care delivery networks, care concierge, etc.

    • Care that comes to you – driving digital transformation in the Healthcare industry that provides members with the care they need from home with telehealth advances

“Success Tips to Help SMBs Find, Win, and Keep Customers” with presenters Enrique Ortegon, SVP SMB, Salesforce; Mathew Sweezey, Director, Market Strategy, Salesforce; Tiffani Bova, Global Customer Growth and Innovation Evangelist, Salesforce; Brian Solis, VP Global Innovation Evangelist, Salesforce; Glenn Gonzales, Founder and CEO, Jet It

  • Session Audience: Sales (mostly)

  • Session Overview: These success tips will provide you with insights into a platform that can do it all: team onboarding, customer support, and the ability to scale your business to the next level.

  • Key Takeaways:

“Getting Back to Growth: B2B Sales Reimagined” with presenters Bryan Berumen, Managing Director, Accenture; John Carney, Global Sales Lead for Salesforce Business group of Accenture

  • Session Audience: B2B companies

  • Session Overview: Reimagining B2B Sales in a Post-Pandemic world; thinking about the complexity of direct and indirect routes, segmentation, and more.

  • Key Takeaways:

    • Covid-19 left most sales leaders with an empty funnel; the B2B buyer is completely different now, sellers must adapt to these changes

    • 70% of buyers are doing more research before even speaking to a salesperson – sales can use this to their advantage by providing buyers with the proper tools and information to do their own research

    • In a digital age like now, speed is more important than ever before – customers want it yesterday, not now

    • AI is taking over sales forecasting

These five key sessions have given you a look into Dreamforce 2021 and what we were able to take away from it as a growing Salesforce Partner. To watch more of the top sessions from Dreamforce 2021 click here. We hope you gain some insightful knowledge from these fantastic speakers.

See you next year, Dreamforce, and thank you for reading our quick Dreamforce Recap!


theCodery understands the challenges in modern tech stacks. We have developed a personalized approach for each Salesforce Cloud implementation while leveraging our deep been-there-done-that and best-practice expertise to ensure you get the most value from your Salesforce deployment.  We take an agile approach with all development, optimization, and integration projects.  Whether you are trying to broaden your engineering and development capabilities, reduce technical debt, integrate tools you are unfamiliar with, or create new applications, theCodery has a proven track record of solving problems and streamlining complexity.

If you have any questions for theCodery about our team, our process, or the clients, please reach out to us at:

theCodery: Accelerate your time-to-value on Salesforce with a trusted partner that delivers scalable architectures that are tailored to delight your customers.

Marc Benioff takes the stage to deliver the keynote at Dreamforce 2021 in San Francisco. (© Photo by Jakub Mosur Photography)

Marc Benioff takes the stage to deliver the keynote at Dreamforce 2021 in San Francisco. (© Photo by Jakub Mosur Photography)

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