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Why Use A Salesforce Product Development Outsourcer (PDO)?

Nov 02 · 3 min read

We often get asked, “why should we use a Salesforce product development outsourcer (PDO)?” A high-quality Product Development Outsourcer (PDO) can save your organization time, budget, and frustration. A notable PDO can help Independent Software Vendors (ISVs) shape positive business value with their customers from product architecture to UX design. Salesforce PDOs are Salesforce Consulting Partners. As part of the Salesforce Consulting Partner Program, PDOs develop expertise around specific business functions, product areas, and industries so they can best serve their customers, differentiate practices, and grow a profitable business. PDOs can take your product idea through the whole product development lifecycle- starting MVP definition all the way through to training after delivery.

Why hire a Salesforce PDO?

  • Initial “Pressure Testing” of the Product Idea: PDOs can help make your product idea come to life. Not only can PDOs build the product for you, but they can also “pressure test” your product concept through a robust discovery process beforehand to ensure there is a product-market fit to yield the results you want.
  • Application Development Expertise: PDOs have expertise in the complete application development lifecycle. Using agile methodology, they work through the process of market analysis, defining a minimal viable product (MVP), UX Design and architecture, requirement gathering, and analysis (including user, hardware, and software requirements). Then, they start development and iterations, programming, testing (which includes unit testing, component testing, regression testing, integration testing, API testing, UI testing, and end-user testing), release management, security, post-launch support, and training.
  • Salesforce and AppExchange Expertise: PDOs also have expertise in the Salesforce AppExchange Ecosystem. Many organizations require this expertise to get their product in AppExchange faster. Trying to navigate the Salesforce ecosystem without this expertise can be inefficient. Building products on the Salesforce AppExchange is very different than building products on other platforms. Salesforce requires deep technical expertise about best practices, patterns, and approaches that scale, so becoming a Salesforce ISV is a very opaque, laborious process. The Salesforce Security Review is complex, the process is slow, and preparation can be arduous. We will walk you through the security review with a step-by-step plan. In addition to the product development cycle, PDOs have expertise in the following areas:
    • Salesforce CI/CD best practices
    • Security Review testing (including handling the questionnaire and subsequent issue resolution during the security review process)
    • AppExchange Listings via the Partner Community
    • Setting up AppExchange related demo orgs that make use of trial technology (e.g., LMA, TMO, TestDrive)
    • Package review, product optimization, including recent or upcoming Salesforce features
    • Tier 2/3 Technical support for ISVs once the product is released, including ongoing support, maintenance, installation, configuration, documentation, and product feedback loop to optimize product installation
  • Outsourcing Keeps Your Team Focused: By outsourcing, you leave your team unencumbered to focus on their current work, not a new project on an unfamiliar platform. PDOs manage complex processes throughout the app development process and can easily navigate the Salesforce ecosystem because they work within the Salesforce ecosystem every day. Your team may not have the capacity or the experience to efficiently handle all the procedures to get a product on AppExchange.

What kind of services does theCodery provide?

theCodery’s Salesforce product development (PDO services) includes the expertise listed above, plus a focus on the following areas: Process inventory, with key personas, objectives, and workflow diagrams Company Strategic business analysis and Salesforce technology roadmap alignment Defined and prioritized product backlog for your use cases Release plan for MVP and future iterations Technical audit of existing Salesforce and integrated functionality User Experience (UX) wireframes, mockups, or prototypes Solution and Technical Architecture for front and back-end product development Risk Analysis Systems landscape architecture Integrations Architecture Data Migration Plan Project plan with timelines, risks, and budget definition Development Operations Setup for tracking work, managing source code, and building environments for rapid development and testing Salesforce program governance design & recommendations

What benefits will you get with theCodery’s PDO services?

Achieve rapid speed-to-market, meaningful user engagement, and high-growth for your Salesforce AppExchange product by leveraging our proven delivery methodology, deep Salesforce architecture expertise, and holistic approach to the product life cycle. Extend your product into the Salesforce ecosystem to reach a new market with a partner that helps you find the perfect product-market fit. Launch a successful business or channel with a custom product designed with clear objectives and natively built on Salesforce. Drive customer adoption by ensuring a seamless Salesforce user experience that scales with your growth. Expedite your time-to-market by choosing a partner with deep experience in navigating the complexity of the Salesforce ecosystem – product, sales relationships, legal, and technology. Eliminate costly and fatal mistakes by leveraging proven ISV architecture patterns that will perform in any Salesforce org. Ensure a successful go-to-market strategy with Salesforce product management and field alignment. Pass the Salesforce ISV Security Review with ease and help you meet compliance.

theCodery builds Salesforce products that will delight your customers through better self-service, automation, integration, and deeper engagement in Marketing, Sales, and Service processes. theCodery has a 5-star rating on the Salesforce AppExchange because our clients have seen a reduced time-to-market, a lower cost of product development, and a seamless customer experience in the end product.

About theCodery

theCodery understands the challenges in modern tech stacks. We have developed a personalized approach for each Salesforce Cloud implementation while leveraging our deep been-there-done-that and best-practice expertise to ensure you get the most value from your Salesforce deployment.  We take an agile approach with all development, optimization, and integration projects.  Whether you are trying to broaden your engineering and development capabilities, reduce technical debt, integrate tools you are unfamiliar with, or create new applications, theCodery has a proven track record of solving problems and streamlining complexity. If you have any questions for theCodery about our team, our process, or the clients, please reach out to us at: theCodery: Accelerate your time-to-value on Salesforce with a trusted partner that delivers scalable architectures that are tailored to delight your customers.

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